Get early access

Your store, evolved.

BTFLY rebuilds your store, then tests every change and keeps what sells.

BeforeWith BTFLY
Example store product page before BTFLY: plain template with a grey bottle and a generic buy button. The same page with BTFLY: product photo, a clear subscribe offer and one strong button.
Example store, not a client

Plugs into the stack you already run. Integrations planned for launch.

  • Shopify
  • Shopline
  • WooCommerce
  • Wix
  • Whop
  • Commas
  • Klaviyo
  • ShipStation

Built by hand first. Now the software does it.

More than twenty stores the founders rebuilt by hand with the playbook BTFLY now runs.

Transform your store

The Metamorphosis.

Three stages from the store you have to the store that sells.

  1. Crawl.

    BTFLY reads your store as it is, page by page, and marks what it would change.

    Your store todayThe example store before BTFLY

  2. Cocoon.

    The page is rebuilt one move at a time, and tested against your original before anything goes live. Shown on the example store.

    1. 01Position

      The catalog title goes. The first line now says what you get.

      Before
      DAYBREAK COFFEE CO.Cold Brew Concentrate 32oz
      With BTFLY
      Smooth cold brew, ready in 10 seconds.
      Coffee-shop smooth. Just add water or milk.

    2. 02Proof

      The rating moves next to the price, where people decide.

      Before
      DAYBREAK COFFEE CO.Cold Brew Concentrate 32oz$28.00 USDShipping calculated at checkout.
      With BTFLY
      4.9 / 5 from 428 reviews
      Smooth cold brew, ready in 10 seconds.
      $23.80 $28.00

    3. 03Offer

      Subscribe and save becomes the default, with the one-time price right beside it.

      Before
      $28.00 USDQuantity-1+
      With BTFLY

    4. 04Action

      Two buttons become one, with the price on it and trust right under it.

      Before
      Add to cartBuy it now
      With BTFLY
      Add to bag $23.80Secure checkoutFlexible subscriptionsFree shipping over $40

    5. 05Visual

      The product staged like a brand, not shot like a catalog thumbnail.

      BeforeGrey studio shot of the bottle
      With BTFLYStaged photo of the bottle with a glass of iced coffee

  3. Fly.

    The rebuilt page goes live, and keeps getting better every week. Approve each change or let it run. Everything can be undone.

    BTFLY AutopilotExample feed
    1. Product headline B won its testWinner applied. Lift shows in your dashboard.
      Applied
    2. Raise the free shipping threshold?$40 to $45, inside your margin floor.
    3. Win-back email is readyFor lapsed subscribers. Ready for review.
    4. Cold brew and oat syrup bundle20% of traffic. Test running.
      Testing
    5. Returning visitors matchedWinning page restored for them.
      Applied
BTFLY AutopilotExample feed
  1. Product headline B won its testWinner applied. Lift shows in your dashboard.
    Applied
  2. Raise the free shipping threshold?$40 to $45, inside your margin floor.
  3. Win-back email is readyFor lapsed subscribers. Ready for review.
  4. Cold brew and oat syrup bundle20% of traffic. Test running.
    Testing
  5. Returning visitors matchedWinning page restored for them.
    Applied

Built to be found. By people and by AI.

Every rebuilt page carries the facts an answer engine looks for: what it is, what it costs, what makes it different, written in plain structured text. So when a shopper asks Google, ChatGPT or Claude, your store has the answer.

No chatbot bolted on. No rankings promised. Pages that are easy to read, for people and for machines.

Sketch your page
Example answer
Potential customer
Daybreak Cold Brew Concentrate is a strong pick: single-origin beans steeped 18 hours, 16 drinks per 32 oz bottle, no added sugar, and a subscribe-and-save option.1daybreakcoffee.com
Single origin16 drinksNo added sugar$23.80 on subscriptionShips in 2 days
Written forGoogle SearchAI OverviewsChatGPTClaudePerplexity

Start where you are. Arrive evolved.

I have a storePaste a product page. See the sketch now, get the full rebuild in the beta.Sketch my store I'm starting oneDescribe the product, paste a link or a few photos. BTFLY builds the rest.Join the waitlist I'm a creatorNo product yet. Launch a merch line or pick from suppliers we check by hand.Creator waitlist

Good to know.

I already have a store. Do I have to move?

No. Keep your platform and use the BTFLY plug-in, or let BTFLY rebuild your store and compare both versions before you decide anything.

Will the AI change things without asking?

Only if you allow it. Every store starts in approval mode. You set your brand rules, lowest margin and biggest discount, and every change can be undone in one click.

When can I start?

BTFLY is in private beta. We are opening it to a small group of sellers and creators through 2027. Join the waitlist and we will email you when your spot opens.

Do I need a product to start?

No. Launch a merch line made when someone orders, or pick from suppliers we check by hand. If you already sell something, BTFLY builds the store around it.

Does BTFLY change my prices?

No. Your prices stay yours. BTFLY suggests offers like bundles or free shipping thresholds, always inside the limits you set.

Which tools does it work with?

At launch: Shopify, Shopline, WooCommerce, Wix and Whop stores, Commas for payments, Klaviyo for email and SMS, and ShipStation, which connects to most shipping partners. More are on the way.

Anything else? Write to hello@btfly.com.

Never finished. Always better.

Email only. Free during the beta, founding pricing locked in at launch. Seats open in small batches. Or sketch your store first.